Handbook Of Research On Management Of Cultural Products: E-Relationship Marketing And Accessibility Perspectives

This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships--

• • Author: Lucia Aiello
• • Publisher: Business Science Reference
• • Publication Date: Jan 31, 2014
• • Number of Pages: 486 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466650079
• • ISBN-13: 9781466650077