Identity And Leadership In Virtual Communities: Establishing Credibility And Influence

This book explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community--

• • Author: Dona J. Hickey, Joe Essid
• • Publisher: Information Science Reference
• • Publication Date: Feb 28, 2014
• • Number of Pages: 321 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466651504
• • ISBN-13: 9781466651500