Harnessing The Power Of Social Media And Web Analytics

This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities--

• • Author: Anteneh Ayanso, Kaveepan Lertwachara
• • Publisher: Information Science Reference
• • Publication Date: Feb 28, 2014
• • Number of Pages: 305 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466651946
• • ISBN-13: 9781466651944