Handbook Of Research On Consumerism In Business And Marketing: Concepts And Practices

This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior--

• • Author: Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
• • Publisher: Business Science Reference
• • Publication Date: Mar 31, 2014
• • Number of Pages: 668 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466658800
• • ISBN-13: 9781466658806