Handbook Of Research On Retailer-Consumer Relationship Development

This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research--

• • Author: Fabio Musso, Elena Druica
• • Publisher: Business Science Reference
• • Publication Date: May 31, 2014
• • Number of Pages: 626 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466660740
• • ISBN-13: 9781466660748