Strategic Marketing In Fragile Economic Conditions

This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis--

• • Author: Irene Samanta
• • Publisher: Business Science Reference
• • Publication Date: Jun 30, 2014
• • Number of Pages: 300 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466662328
• • ISBN-13: 9781466662322