Emerging Research On Islamic Marketing And Tourism In The Global Economy

This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research--

• • Author: Hatem El-Gohary, Riyad Eid
• • Publisher: Business Science Reference
• • Publication Date: Jul 31, 2014
• • Number of Pages: 358 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466662727
• • ISBN-13: 9781466662728