Handbook Of Research On Managing And Influencing Consumer Behavior

This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior--

• • Author: Hans-Ruediger Kaufmann
• • Publisher: Business Science Reference
• • Publication Date: Oct 31, 2014
• • Number of Pages: 728 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466665475
• • ISBN-13: 9781466665477