Computer-Mediated Marketing Strategies: Social Media And Online Brand Communities

This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage--

• • Author: Gordon Bowen, Wilson Ozuem
• • Publisher: Business Science Reference
• • Publication Date: Oct 31, 2014
• • Number of Pages: 430 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466665955
• • ISBN-13: 9781466665958