Understanding Consumer Behavior And Consumption Experience

This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology--

• • Author: Rajagopal, Raquel Castaño
• • Publisher: Business Science Reference
• • Publication Date: Jan 31, 2015
• • Number of Pages: 320 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466675187
• • ISBN-13: 9781466675186