Emerging Trends And Innovation In Sports Marketing And Management In Asia

This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry--

• • Author: Ho Keat Leng, Noah Yang Hsu
• • Publisher: Business Science Reference
• • Publication Date: Jan 31, 2015
• • Number of Pages: 382 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466675276
• • ISBN-13: 9781466675278