Handbook Of Research On Effective Advertising Strategies In The Social Media Age

This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics--

• • Author: Nurdan ?cel Taskiran
• • Publisher: Business Science Reference
• • Publication Date: Feb 28, 2015
• • Number of Pages: 509 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 146668125X
• • ISBN-13: 9781466681255