Islamic Perspectives On Marketing And Consumer Behavior: Planning, Implementation, And Control

This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company--

• • Author: Bikramjit Rishi
• • Publisher: Business Science Reference
• • Publication Date: Feb 28, 2015
• • Number of Pages: 412 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 146668139X
• • ISBN-13: 9781466681392