Customer Relationship Management Strategies In The Digital Era

This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers--

• • Author: S?han Nasir
• • Publisher: Business Science Reference
• • Publication Date: Mar 31, 2015
• • Number of Pages: 342 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466682310
• • ISBN-13: 9781466682313