Analyzing The Cultural Diversity Of Consumers In The Global Marketplace

This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands--

• • Author: Lucia Porcu
• • Publisher: Business Science Reference
• • Publication Date: Apr 30, 2015
• • Number of Pages: 432 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466682620
• • ISBN-13: 9781466682627