Engaging Consumers Through Branded Entertainment And Convergent Media

This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques--

• • Author: Jos?Mart?Parreño, Carla Ruiz Mafe, Lisa Scribner
• • Publisher: Business Science Reference
• • Publication Date: Apr 30, 2015
• • Number of Pages: 376 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466683422
• • ISBN-13: 9781466683426