Trends And Innovations In Marketing Information Systems

This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance--

• • Author: Theodosios Tsiakis
• • Publisher: Business Science Reference
• • Publication Date: Oct 21, 2015
• • Number of Pages: 476 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466684593
• • ISBN-13: 9781466684591