Emerging Innovative Marketing Strategies In The Tourism Industry

This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations--

• • Author: Nilanjan Ray
• • Publisher: Business Science Reference
• • Publication Date: Aug 03, 2015
• • Number of Pages: 450 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466686995
• • ISBN-13: 9781466686991