Fuzzy Optimization And Multi-Criteria Decision Making In Digital Marketing

This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace--

• • Author: Anil Kumar, Manoj Kumar Dash
• • Publisher: Business Science Reference
• • Publication Date: Oct 27, 2015
• • Number of Pages: 392 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466688084
• • ISBN-13: 9781466688087