Capturing, Analyzing, And Managing Word-Of-Mouth In The Digital Marketplace

This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing--

• • Author: Sumangla Rathore, Avinash Panwar
• • Publisher: Business Science Reference
• • Publication Date: Aug 28, 2015
• • Number of Pages: 362 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466694491
• • ISBN-13: 9781466694491