Controlling The Message: New Media In American Political Campaigns

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

• • Author: Victoria A. Farrar-Myers, Justin S. Vaughn
• • Publisher: Nyu Press
• • Publication Date: Mar 27, 2015
• • Number of Pages: 368 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1479886351
• • ISBN-13: 9781479886357