Consumer-Driven Demand And Operations Management Models: A Systematic Study Of Information-Technology-Enabled Sales Mechanisms (International Series In Operations Research & Management Science, 131)

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

• • Author: Serguei Netessine, Christopher S. Tang
• • Publisher: Springer
• • Publication Date: Nov 26, 2014
• • Number of Pages: 512 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1489983694
• • ISBN-13: 9781489983695