Business & Marketing Across Cultures

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

• | Author: Julie Anne Lee, Jean-Claude Usunier, Vasyl Taras
• | Publisher: Sage Publications Ltd
• | Publication Date: Aug 03, 2023
• | Number of Pages: 280 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1529754380
• | ISBN-13: 9781529754384