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Rowman & Littlefield Publishers

Integrated Marketing Communication

Integrated Marketing Communication

$83.47
$83.47
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Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)--


  • | Author: Robyn Blakeman
  • | Publisher: Rowman & Littlefield Publishers
  • | Publication Date: Jun 22, 2023
  • | Number of Pages: 392 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1538176335
  • | ISBN-13: 9781538176337
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