Brand Storytelling: Integrated Marketing Communications For The Digital Media Landscape

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's d...

• | Author: Keith A. Quesenberry, Michael K. Coolsen
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: Feb 14, 2023
• | Number of Pages: 320 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1538176378
• | ISBN-13: 9781538176375