Red Ocean Traps (Harvard Business Review Classics) - 9781633692664

Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.--Back cover.

• • Author: W. Chan Kim|Renee A. Mauborgne
• • Publisher: Harvard Business Review Press
• • Publication Date: Jun 20, 2017
• • Number of Pages: 64 pages
• • Language: English
• • Binding: Paperback/Business & Economics
• • ISBN-10: 1633692663
• • ISBN-13: 9781633692664