The Rise Of Mobile Marketing: A Decade Of Research In Review (Foundations And Trends(R) In Marketing)

The Rise of Mobile Marketing: A Decade of Research in Review provides an overview of the evolution of mobile marketing research over the decade and reviews how mobile reshapes consumer-to-firm, firm-to-consumer, consumer-to-consumer, and firm-to-firm marketing.

• | Author: Zeynep Aydin-Gokgoz, M. Berk Ataman, Gerrit van Bruggen
• | Publisher: Now Publishers
• | Publication Date: Nov 17, 2022
• | Number of Pages: 100 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1638280983
• | ISBN-13: 9781638280989