Strengthening Sme Performance Through Social Media Adoption And Usage

This book focuses on different conceptions of factors and consequences influencing social media usage and SME performance--

• | Author: Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal
• | Publisher: Igi Global
• | Publication Date: Mar 17, 2023
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1668457709
• | ISBN-13: 9781668457702