Marketing And Advertising In The Online-To-Offline (O2O) World (Advances In Marketing, Customer Relationship Management, And E-Services)

This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion--

• | Author: Hesham Dinana
• | Publisher: Business Science Reference
• | Publication Date: Oct 28, 2022
• | Number of Pages: 310 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1668458446
• | ISBN-13: 9781668458440