Global Developments In Nation Branding And Promotion: Theoretical And Practical Approaches

This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country--

• | Author: Andreas Masouras, Sofia Daskou, Viktoria Pistikou, Dimitrios Dimitriou, Tim Friesner
• | Publisher: Information Science Reference
• | Publication Date: Jul 17, 2023
• | Number of Pages: 324 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 166845906X
• | ISBN-13: 9781668459065