Management And Marketing For Improved Retail Competitiveness And Performance

The book's main purpose is to provide knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business--

• | Author: Jose Duarte Santos, Ines Veiga Pereira, Paulo Botelho Pires
• | Publisher: Igi Global
• | Publication Date: Jun 30, 2023
• | Number of Pages: 450 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1668485745
• | ISBN-13: 9781668485743