Social Media And Online Consumer Decision Making In The Fashion Industry

The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment--

• | Author: Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis
• | Publisher: Igi Global
• | Publication Date: Aug 01, 2023
• | Number of Pages: 420 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668487543
• | ISBN-13: 9781668487549