Influences Of Social Media On Consumer Decision-Making Processes In The Food And Grocery Industry

This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the farreaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. The book also explores the interplay between digital marketing, online decision-making processes, and the intricacies of the grocery and food industry. Furthermore, it provides in-depth coverage of Multicriteria Decision Analysis (MCDA) techniques employed in the grocery and food industry, including the application of PROMETHEE methods--

• | Author: Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou
• | Publisher: Igi Global
• | Publication Date: Nov 10, 2023
• | Number of Pages: 300 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 166848868X
• | ISBN-13: 9781668488683