Serve: Stop taking and start giving, your key to sustainable and ethical marketing success

Most industries are now flooded with competition, it's harder than ever to stand out and win new customers consistently. Buyers are confused and bombarded with marketing messages, to stand out there needs to be a change in the approach of marketing. A move away from take, take, take to one of service. In Serve, marketing agency owner Mitchel White explains why unethical business practice is reducing the impact of marketing and puts forward a new way to reach new customers ethically by giving back to your audience. Serve is the book for leaders, marketers, and entrepreneurs looking for a better way to market their organisation. One that puts your audience at the heart of everything you do. Running through 3 stages, Serve sets out a new way to define, communicate and amplify your purpose beyond profit. Full of practical advice and takeaway tips alongside examples of brands already implementing the power of serving in their brand, you'll finish the book feeling inspired to take action and commit to a more ethical way of marketing your brand.

• • Author: Mitchel White
• • Publisher: Independently published
• • Publication Date: December 28, 2019
• • Number of Pages: 178 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1677107030
• • ISBN-13: 9781677107032