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Independently Published

Build the Right Thing: How to build high-growth agile digital businesses customers love

Build the Right Thing: How to build high-growth agile digital businesses customers love

ISBN-13: 9781707894147
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Build the Right Thing is a fresh new approach to starting digital ventures that both entrepreneurs and managers are adopting globally. Most new digital ventures struggle. They do so because they did not get the business strategy, teams, or technology (or all of them) right and ran out of capital before becoming profitable. It need not be this way. There is a way to share your excitement for the future of your venture in a clear, compelling, and energising way. Based on over two decades of global experience spanning technology, startups in London and Singapore, and senior leadership roles in multibillion-dollar corporations, Haja Deen has created a blueprint to help you reach clarity on questions that anyone starting a new digital venture should be asking: Where do you compete? How do you define your target customer market and carve out a unique niche for yourself? How do you compete? How do you develop a customer-centric business strategy? How do you design a product that customers rave about? What teams and technology do you need to win and grow? How do you use the visual blueprint to attract the startup team and capital to launch and grow? How do you demystify and choose the right technology to keep growing? Build the Right Thing is an easy to grasp, step-by-step guide that shows the exact way to create a clear and concise plan to launch your venture within weeks.


  • • Author: Haja J Deen
  • • Publisher: Independently Published
  • • Publication Date: November 27, 2019
  • • Number of Pages: 174 pages
  • • Language: English
  • • Binding: Paperback
  • • ISBN-10: 1707894140
  • • ISBN-13: 9781707894147
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