How to improve customer satisfaction in times of spending cuts: A simple guide to public sector communications

The essential guide to improving customer satisfaction scores in times of spending cuts. The know-how needed to achieve this is explained through a succession of easy-to-read chapters. 1) What is customer satisfaction? 2) Why is customer satisfaction important? 3) The difference between actual and perceived levels of service 4) Customer relationship 5) Good communications 6) Strategic communications planning (including seven strategies, key messaging and evaluation) 7) Ethics This simple guide is a must for communications officers in local government, and in national and local public and private sector organisations where perceptions of service are important.

• | Author: Howard Dobson
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Sep 07, 2018
• | Number of Pages: 54 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1727146875
• | ISBN-13: 9781727146875