Not Just Another Vendor: How Top Sales Leaders Use Account Planning To Build Trust And Grow Revenue - 9781781195574

Know your customer. Grow your revenue. How do some companies build enduring, mutually beneficial customer relationships while others get stuck fighting for every deal? Above all, it's a matter of mindset. Most sales organizations sell to their customers, but the best collaborate with customers and become their trusted advisors. In Not Just Another Vendor, leaders from world-class Sales organizations share candid stories of what good and bad look like in selling. You'll get insights into how to use Account Planning to increase your short and long-term pipeline, win new business, and grow and defend revenue in your existing accounts. By delivering real value, you'll realize bigger results for both your customers and your bottom line. #AccountPlanning #TrustedAdvisor #B2BSales #NotJustAnotherVendor #AccountBasedSales

• | Author: Nigel Cullington, Zoe Randolph, Paulo Sellitti
• | Publisher: Oak Tree Press
• | Publication Date: May 03, 2023
• | Number of Pages: 199 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1781195579
• | ISBN-13: 9781781195574