Debates In Marketing Orientation (Emerald Points)

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

• | Author: Bilgehan Bozkurt
• | Publisher: Emerald Publishing
• | Publication Date: Jan 14, 2019
• | Number of Pages: 240 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 178769836X
• | ISBN-13: 9781787698369