Go-To-Market Strategies For Women Entrepreneurs: Creating And Exploring Success

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

• | Author: Victoria L. Crittenden
• | Publisher: Emerald Publishing
• | Publication Date: Sep 06, 2019
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1789732905
• | ISBN-13: 9781789732900