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IGI Global

Handbook of Research on the Impact of Fandom in Society and Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on the Impact of Fandom in Society and Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

ISBN-13: 9781799810483
$366.89
$366.89
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This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society--

  • | Author: Cheng Lu Wang, Cheng Lu Wang
  • | Publisher: IGI Global
  • | Publication Date: Oct 25, 2019
  • | Number of Pages: 605 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1799810488
  • | ISBN-13: 9781799810483
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