Artificial Intelligence In Marketing (Review Of Marketing Research, 20)

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

• | Author: K. Sudhir, Olivier Toubia
• | Publisher: Emerald Publishing Limited
• | Publication Date: Mar 13, 2023
• | Number of Pages: 344 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1802628762
• | ISBN-13: 9781802628760