Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

• | Author: Rajagopal
• | Publisher: Business Expert Press
• | Publication Date: Feb 25, 2018
• | Number of Pages: 198 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1947441140
• | ISBN-13: 9781947441149