The Direct Method : The Hotel Marketing Strategy To Significantly Increase Direct Room Sales And Wedding Bookings

The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.

• | Author: Adam Hamadache
• | Publisher: Createspace Independent Publishing Platform
• | Publication Date: Jul 02, 2018
• | Number of Pages: 138 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 198623553X
• | ISBN-13: 9781986235532