Role Of Social Media In Influencing Consumer Purchase Behavior And Brand Loyalty - 9782299048475

Consumer behaviour is comparatively a new field of study, which evolved just after the Second World War. The seller's market has disappeared, and buyer's market has come up. This has led to paradigm shift of the manufacturer's attention from product to consumer and specially focused on the consumer behavior (Dheeraj Sharma, 2015). The evaluation of marketing concept from selling concept to consumer-oriented marketing, has resulted in consumer behaviour becoming an independent discipline. (Kotler, 2012)

• | Author: Buddha Phani Vardhan
• | Publisher: Buddha Phani Vardhan
• | Publication Date: Jan 27, 2023
• | Number of Pages: 288 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 2299048472
• | ISBN-13: 9782299048475