Tourism Entrepreneurship In Portugal And Spain: Competitive Landscapes And Innovative Business Models (Tourism, Hospitality & Event Management) - 9783030892340

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

• | Author: João Leitão, Vanessa Ratten, Vitor Braga
• | Publisher: Springer
• | Publication Date: Feb 03, 2023
• | Number of Pages: 293 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 3030892344
• | ISBN-13: 9783030892340