Advances In National Brand And Private Label Marketing: Ninth International Conference, 2022 (Springer Proceedings In Business And Economics) - 9783031065835

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

• | Author: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
• | Publisher: Springer
• | Publication Date: May 28, 2023
• | Number of Pages: 213 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 3031065832
• | ISBN-13: 9783031065835